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My Areas of Expertise

Research Methods

Designing controlled environments to test hypotheses in UX and user behavior

Games User Research (GUR)

Applying psychological and user research methods to optimize game design based on user data

User Experience (UX)

Creating intuitive, enjoyable, and effective digital experiences

Advanced Data Analysis

Quantitative & qualitative skills to extract insights from complex datasets

Human-AI Interaction

Understanding how humans perceive and engage with AI-driven systems

In-depth Interview Techniques

Deep-diving into user motivations, emotions, and thought processes through semi-structured conversations

My Services

MY METHODS

Research Techniques

  • Heuristic Evaluation

  • Think-Aloud Protocol

  • Usability Testing

  • Moderated Playtest

  • Observation

  • Surveys and standardized scales

  • A/B Testing

  • Analytics

Analysis Methods

  • Thematic Analysis

  • Persona Creation

  • Descriptive & Bayesian Statistics

  • T-test, ANOVA and regression models

  • Mixed-Methods Synthesis

  • User Journey Mapping

  • Benchmarking

Tools

  • Statistical: Jamovi, Excel, SPSS, Python, R

  • Survey & Testing: Google Forms, Qualtrics

  • UX Tools: Miro, Notion

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